C1c) How would you classify Honda’s businessstrategy in terms of the following three taxonomies: Miles & Snow (1978),Porter (1980) and Porter’s (1985)? Discuss.

Miles & Snow (1978) - Honda is a Prospector. Honda ventured in to USA with new innovation to seek new market and opportunities while taking risks. In addition, Honda is a well establish cost leader in japan hence making them more innovative in creating efficiency in their manufacturing.

Porter (1980) - according to Porter (1980) Honda was competing their rivals in USA in differentiating their motobikes from their rivals. Honda could offer their motorbikes cheaper via their cost leadership. Honda marketed their bikes to general population for everyday use, hence it could be argued that there was a niche market for instance, female motorbikers, young people and for those who cannot afford the expensive motorbikes

Porter’s (1985) - Honda had low threats from new entrants (cost leadership with other competitive advantage), low bargaining power of suppliers (no similar products in the target mark range) Low threats of substitutes (however the USA market is free for entrance of company's with similar products), buyer power (demand for the product grew) am